B2B or B2C: It’s all person to person
When it comes to email marketing, some people think Business to Business (B2B) is less creative than Business to Consumer (B2C). That’s simply not true! They both need to stand out in a crowded...
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Blog posts
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7 Steps to Conference Planning: Our Journey to Adobe Summit 2023
We are thrilled to announce that we are a gold sponsor of Adobe Summit 2023, or as we internally call it, our Superbowl! Knak’s team of amazing marketers and I have finished preparing for...
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Getting the most out of your marketing agency
Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an...
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Making the most out of the 2023 Adobe Summit
I’m very excited to be heading to Las Vegas for the Adobe Summit business conference that takes place March 21-23. The conference is a major annual B2B trade show for the marketing industry. I’ve...
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Knak’s at the 2023 Adobe Summit
Knak is proud to be a gold sponsor of the Adobe Summit in Las Vegas! We’ve got lots of fun in store, and even some swag to take home with you. Our booth (#428) is... The post Knak’s at the 2023...
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How we built a hybrid office that works
Knak recently moved into a new office building. The move coincided with a decision to require employees to come into the office at least three days a week. (To keep commutes reasonable, we also...
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The 2023 Benchmark Report survey is out!
For the past five years, Knak has created the annual email benchmark report that uncovers all of the email and landing page marketing trends that you need to know about. It gives you insights...
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What it’s been like working with Insight Partners
One year ago, when we got our $25 million in Series A funding from Insight Partners, I didn’t know what to expect. Never having worked with any kind of investor before, I was nervous. I... The...
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Email Design Trends for 2023
You’re probably here because you’re an email marketer trying to get ahead of the game. Staying on-brand and delivering an experience that cuts through the noise of a crowded inbox at the same time...
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Rabbit holes and creative email marketing
In email marketing, there are a number of rabbit holes you can adventure down. A good rabbit hole leads to creative inspiration and the confidence to try something new. On the other side, a...
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Ignite your creative spark with Knak’s Inspiration Centre
For marketers, sometimes a small spark is all that is needed to ignite a creative and captivating campaign. The pressures of project management and efficient workflows or complicated technology...
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A MO Pro’s thoughts on new marketing ops professional research
Knak recently partnered with MarketingOps to create The 2022 State of the Marketing Operations Professional, a research report to see how the profession is changing. As a fellow marketing...
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How we’re facing the challenge of getting people back to the office
In November, Knak will be moving into a new 17,000-square-foot headquarters in Ottawa. It’s a milestone for us, considering that we’ve had a real office for less than two years. Naturally, we want...
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Knak gets four “Leader” rankings in Fall 2022 G2 reports
The G2 Fall 2022 quarterly reports are out, and on top of maintaining nearly all of our Summer 2022 rankings, we’ve now moved up in a few categories! G2 has over 60 million annual users... The...
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Knak joins the list of The Globe and Mail’s Top Growing Companies of 2022
From bootstrapped beginnings in template creation to Series A investment and growing product offerings, Knak has had an incredible couple of years. We’re excited to announce that our efforts have...
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What I’ve learned about stepping back as the company grows
When a start-up gets going, its founders literally have to do everything. They not only produce whatever they sell but also handle all the other tasks needed to run the company, be it marketing,...
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Getting the most out of an all-employees gathering
This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not...
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The 2022 State of the Marketing Ops Professional Report is out
The world of marketing ops is changing. A changing marketplace, global pandemic, and budget cuts have pushed businesses to put a greater emphasis on their operations to improve productivity and...
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The email metrics that really matter
Eureka! We’ve got the ultimate answer for what email metrics you should be using. Ready? Are you sure? OK. It depends. That’s it. Amazing, right? Snarky commentary aside, if I were to give you...
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What we learned preparing for our first board of directors meeting
As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me. But rules and process are important, all the more so since we must now report to our... The post...
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