When a start-up gets going, its founders literally have to do everything. They not only produce whatever they sell but also handle all the other tasks needed to run the company, be it marketing,...
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This summer, for the first time since the start of the pandemic, we gathered all of our employees together in Ottawa for a three-day meeting. I can’t emphasize how wonderful that meeting was. Not...
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As an entrepreneur, the details of corporate governance have always been a bit of a mystery to me. But rules and process are important, all the more so since we must now report to our... The post...
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Ten years ago, circumstances forced marketer Randy Frisch into entrepreneurship — and he hasn’t looked back. Back then, producing presentations required complex coding skills using Flash, and...
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I recently received an accolade that I’m very proud of. Every year, in my hometown of Ottawa, the Ottawa Business Journal and the Ottawa Board of Trade join forces to present the Forty under...
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It was in a SalesOps role with McKesson that Chris first came across marketing automation, specifically a marketing automation platform called Marketo. Back then, as an unseasoned Marketo admin,...
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If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set... The...
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Nearly 20 years ago, Jill read the first research report by IDC on marketing ops. At the time it was still a loosely defined, little-known niche. Fast-forward to 2011. Scott Brinker’s first...
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In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a... The post Drinking our own champagne...
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In this installment of the Unsubscribed! Podcast, Kimi Corrigan discusses her career to date, from her first role as a corporate marketing manager (doing PR, trade shows, design and everything...
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To date, Philine Huizing’s career has been a nonlinear journey, but it’s one that’s united by a common thread: her passion for innovative and scaling tech. Her journey as an investor began in the...
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From early entrepreneurship in the media industry to leading the Ottawa Business Journal (OBJ) for the past 23 years, Michael Curran is passionate about authentic, ethical, and professional...
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Between November 2021 and April of this year, the Knak team grew from 34 employees to 62. And as we went through this growth spurt, I expected that nearly doubling the size of our staff...
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Take a look at Ottawa’s business community, and it’s hard to find a more recognizable name than Pascal St-Jean. As a serial entrepreneur and proponent of strong peer relationships between the...
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For Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the...
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Once a year, I gather Knak’s leadership team for an annual planning meeting. We look at numbers, set targets, and generally figure out what we want to focus on for the coming year. Sounds...
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For any startup, getting funding from investors is a huge step. The founder who has been daydreaming about what they would do if they suddenly had a pot of money to play with can now... The post...
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Courtney Brand is the Founder and CEO of thelighthouse, a personalized career platform built for people’s ever-changing careers. In this episode of the Unsubscribed! Podcast, she joins Pierce to...
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Pierce is joined by Taylor Davis, serial entrepreneur and CEO of PurePave, the company that brought permeable pavement to Canada. In this fascinating conversation, Taylor talks about the steps he...
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Debbie Ng runs global customer references at Trend Micro, a global leader in cybersecurity. She joins Pierce to talk about customer marketing, how to get it right, and the importance of building...
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Knak is the first codeless campaign creation platform built for enterprise marketing teams that speeds time-to-market while empowering marketers to be creative.
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