Case study

CustomerSuccess Stories University's emails to prospective students go from boring and generic to branded and useful 1.2 million 5x faster 11.7% improvement prospective students to target time to build emails in prospective student satisfaction with emails COMPANY SNHU (Southern New Hampshire University) is a private university whose rapidly expanding online program makes it one of the fastest-growing universities in the United States. It offers undergraduate, graduate, doctoral and certificate programs through its multiple colleges and schools. It received its university charter in 1963 and now has about 165,000 students. Challenges The university's marketing automation system wasn't working well for them. Because it took so much time to get things looking right and displaying properly across all email platforms, the university settled for generic, boring emails with no visuals. Emails lacked oomph and looked like they were coming from someone's desktop. Because they didn't have the resources to put more effort into building better emails, they accepted a lower standard than they would have liked. At the same time, they realized that being boring and off-brand was no way to recruit new students. The university was looking for a way to put its best foot forward. Solution Knak made email creation in Salesforce Marketing Cloud a whole lot easier, in particular thanks to the drag-and-drop user interface, the ability to get more people involved in email creation, and the ability to speed up the review process as emails are created. HEADQUARTERS Manchester, New Hampshire INDUSTRY Higher education MARKETING AUTOMATION SFMC

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