Case study

Customer Success Stories Guild

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CustomerSuccess Stories Knak saves the day at Guild Education Easy email design, and no more rendering issues! 92% Infinite Zero Increase in click-to-open rate Customization options Rendering issues COMPANY Guild Education is a private firm that partners with Fortune 1000 companies to offer education benefits to their employees. Guild works with its client employers and academic partner institutions to facilitate access to education and training programs, with an eye to helping organizations build better teams. This also helps working adults chart new paths to personal and professional success Challenges At Guild, customization is key. Each employer they work with has a unique education policy, and different enrolment steps for hundreds of possible programs. Guild's marketing operations team, which owns communications for the whole company, must therefore be able to offer a highly customized email experience that supports the diverse needs of the company's clients, and helps the team scale up on demand. It's all about delivering highly customized content to the right people at the right time. However, the templates provided by Guild's marketing automation platform were inflexible and cumbersome, making it difficult for them to do that. Rendering issues, for example, were a common headache. Solution Knak syncs seamlessly with the company's marketing platform. As a result, Guild has been able to up its design game, creating emails that are brand-forward and visually engaging, and that ultimately deliver an improved user experience. HEADQUARTERS Denver, Colorado INDUSTRY Education MARKETING AUTOMATION Marketo

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