Like many product marketers, Jess Petrella had an unusual journey to her current role. As a young professional, having spent a few years working in in-house marketing teams, she embarked on a...
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Christina Deex is the Senior Director of Demand Generation at Checkr, a company using artificial intelligence and machine learning to automate background checks in a way that’s fairer and more...
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Tiffany Ricks, founder and CEO of HacWare, joins Pierce to talk about how her company is helping small businesses protect themselves from hackers. Their AI-first platform sends automated hacking...
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Pierce is joined by Adam New-Waterson, who was once his Marketo mentor. Today, Adam is a fractional CMO and has launched his own lifestyle brand, Frank & Fan. During this episode, Adam and Pierce...
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Marketers are creative types by definition, right? So why am I even worried that marketing departments are going to stop focusing on creativity? I am concerned because I see it happening – and...
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One year ago, we were busy preparing for Adobe Summit. We had some incredible stuff planned, including a party at Ice Bar, and we were looking forward to connecting with our clients and hopefully...
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Knak is doing for marketing emails what Uber did for the taxi industry and what Airbnb did for hospitality: We’re disrupting the status quo. Unfortunately, that upsets some people – those with a...
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If you're using an agency to help create and code your emails, we've got something to say: It's time to fire your agency!! Read on to find out why. The post It’s Time to Fire Your Agency appeared...
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Collaborating on emails doesn't have to be difficult! Introducing Knak Collaborate, a suite of features that makes working together on emails easier than ever. The post Collaboration in Email...
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When something derails your business strategy, your marketing budget will likely be affected. Whether it’s a global pandemic or other disruptive incident, your team may be faced with some...
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Until the fall of 2018, I was a marketing guy working in marketing. It was fun, but it was time for a change. So when I got the opportunity to be part of something here... The post Five Truths You...
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What are you doing right now that you never thought you’d do?Working remotely?Managing a remote team?Redefining the whole “business casual” wardrobe thing? Whatever it is, the nature of work is...
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Sometimes the little things make all the difference. When you’re sending automated emails – whether they’re welcoming new clients, updating tracking information, or confirming a password change –...
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When a solution maximizes your existing tech spend. In any given company, thousands of emails are being sent weekly by everyone from the marketing team to the CEO. The resources that make those...
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Your marketing agency is one of your best strategic partners. They know your business, they prioritize your success, and they save your organization a heap of money by providing a team of experts...
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Teamwork makes the dream work, but for some reason, collaboration among marketing teams tends to be overly complicated. Marketing teams today are busier than ever, trying to keep up with...
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You’re a marketing pro. You know all about branding, and you’ve thoughtfully designed your website, landing pages, and print materials to look great and underscore your brand values. But what...
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Three and a half years ago I started Knak because we were making hundreds of custom Marketo templates for Revenue Pulse customers and it felt like we were doing a lot of the same things... The...
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Knak is the first codeless campaign creation platform built for enterprise marketing teams that speeds time-to-market while empowering marketers to be creative.
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