It was in a SalesOps role with McKesson that Chris first came across marketing automation, specifically a marketing automation platform called Marketo. Back then, as an unseasoned Marketo admin,...
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Nearly 20 years ago, Jill read the first research report by IDC on marketing ops. At the time it was still a loosely defined, little-known niche. Fast-forward to 2011. Scott Brinker’s first...
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In this installment of the Unsubscribed! Podcast, Kimi Corrigan discusses her career to date, from her first role as a corporate marketing manager (doing PR, trade shows, design and everything...
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Toby Murdock is a serial entrepreneur who has done everything from running a flower business in Ecuador to launching an educational platform that puts students on the path towards a career in...
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Gary Verster is the Director of Marketing Operations at Trend Micro, a multinational cyber security software company. He joins Pierce to talk about how the Trend Micro team rolled out a marketing...
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The long-rumoured convergence of marketing and customer experience has actually already happened. New research from Salesforce finds that 80% of marketers worldwide are also in charge of CX for their
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Scott Thorburn, senior director at Qlik, joins Pierce to chat about marketing attribution, the advantages of online events, and the pros and cons of working at startups as opposed to big...
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Pierce is joined by Jacqueline Davis, Head of North American Marketing at Solera. With two decades of experience in digital marketing at companies like Kivuto and Adobe, she knows the space, and...
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Ian Hutchinson is a fellow Canadian working in Silicon Valley as the Director of Sales at DuploCloud. In this episode, he shares what he’s learned from years in the B2B sales trenches at companies...
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Knak landing pages are here! In honour of our brand new enterprise landing page builder – Knak Pages – we’re sharing some tips and tricks for building world-class, on-brand landing pages that...
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Verizon Media’s Rosemarie Diehl stops by Unsubscribed! to chat with Pierce about her journey into Marketing Ops, how technology has evolved in recent years, and how the pandemic impacted their...
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To an email marketer, email marketing is their whole world – and rightly so. It’s a massive medium with many moving parts, and the typical email marketer often wears many hats: copywriter,...
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Pierce is joined by Anish Jariwala, Senior Director of Strategic Insights at Anaplan – is a cloud-native enterprise SaaS company that helps global enterprises orchestrate business performance. He...
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Pierce sits down with Jep Castelein, Freelance Marketo Consultant, to chat about the early years of marketing automation and why he decided to become a consultant. After relocating from the...
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In our recent Benchmark Study, 55% of respondents told us that since the beginning of COVID-19, their Marketing teams have been overwhelmed with requests for new campaigns. Unfortunately, they’re...
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Collaborating on emails doesn't have to be difficult! Introducing Knak Collaborate, a suite of features that makes working together on emails easier than ever. The post Collaboration in Email...
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