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As a Demand Generation (DG) marketer, you’re usually asked to drive awareness, interest, and demand for your organization.
To succeed, it’s important to be adaptive and to meet your customer’s preferences – which will rarely be the same from one day to the next.
Why? Because buying habits, customer expectations, and decision-making processes are all influenced by various market trends, which can impact your campaigns. DG professionals are tasked with keeping up with these customer needs. Therefore, email and landing page campaigns MUST hit home and resonate with your audience.
New tools, platforms, updates, and tech come out so often it could make anyone dizzy trying to keep up.
But, if marketing automation and technology are so easy to make an entire market sway, – according to our most recent Benchmark Report – why are 57% of marketers still using email templates to create their campaigns?
Email and Landing page builders are a great tool to have in your back pocket. They allow you to reach out to exactly who you want with the messaging you want. But, when it comes to templates, you may have noticed they’re not always as simple as they should be.
Generic or overused content: Have you ever received an email and thought, “I feel like I’ve seen this a hundred times before”? You may have seen the same template used by a different company or for a different campaign.
Many email templates come with pre-designed content that limits originality. As a result, they often don’t provide a compelling value proposition.
But DG marketing needs fresh and engaging content to capture the attention of your audience and inspire action. Conversely, templates with generic or overused content may not hit home with your target audience, impacting your campaigns for the worst.
Poor design and User Experience: Email templates must meet modern design trends and best practices for user experience. But, the ones that do are often over-used.
Templates that lack cohesive design and UX don’t have relevant content or don’t use best practices. DG marketers need visually engaging emails that are easy to read, navigate, and take action. It should be clear and straightforward. Any templates that offer unclear designs should be thrown out!
Limited Automation and Personalization Capabilities: DG campaigns often rely on email automation and personalization to deliver relevant messages at scale.
However, some email templates may not offer personalized automation capabilities, limiting your ability to send targeted emails. This can hurt your efforts to deliver the right message to the right person at the right time, which is crucial for DG success.
No room for change: DG campaigns are dynamic and must be adjusted to the market’s needs over time. But, when using templates that are difficult to edit or lack scalability, that can hurt your ability to adapt to change.
As your campaign goals or target audience evolves, you need the flexibility to update your emails. Templates that don’t offer that can seriously damage your campaign’s success.
Templates can be a great starting point for DG marketers. But, they may not be the best to build a successful campaign. Adaptability, design, and cost should always be the top priorities of campaign creation.
With all of the limitations of templates, it can be hard for an individual or a team to get campaigns out the door efficiently.
The main takeaway? Not all templates are created equal. Some are better than others. None, however, are perfect.
Still not convinced? Knak doesn’t like templates very much, so we’re offering FREE customizable templates for emails and landing pages.
But wait… why are we giving away FREE email and landing page templates if we think they suck?
We want to show you how ridiculously easy it is to create amazing emails and landing pages in Knak. We will take your design files and build you your email or landing page in Knak. Then, during a 30-minute demo, we will walk you through how easy it was to build you design in Knak, and we’ll provide that template at the end of the call, FREE*.
Let’s show you a new way to make emails and landing pages for your existing MAP.
The post Templates: Are they really the best choice for Demand Generation? appeared first on Knak Blog.