The future of Email Marketing: AI trends to watch out for
Email marketing has been around for decades, but it’s constantly evolving to keep up with changing consumer behaviour and technological advancements.
As a savvy marketer, staying ahead of the curve and knowing the latest trends are crucial!
Artificial intelligence (AI) has become a game-changer for modern email marketing. AI can help generate text and images, making marketers more successful and efficient than ever before.
Our very own Knak marketing team has already used AI to write email copy, create catchy headlines, and even generate ideas for blog posts (thanks, Chat GPT! ).
While AI can do many things faster than humans, it still struggles with the human touch.
So, let’s dive into the exciting future of email marketing trends powered by AI!
More accurate personalization
Personalization has been a buzzword for years, but with the help of AI and machine learning, marketers can deliver:
- Even more personalized content
- Dynamic offers
- Recommendations specific to individual subscribers
AI-powered tools can analyze data on subscriber behavior and preferences to show personalized content.
For instance, AI can analyze data on past purchase behavior to recommend products or services that the subscriber is likely to be interested in.
This could include dynamic content that changes based on the subscriber’s behavior or preferences, as well as more targeted offers and recommendations.
By understanding the subscriber’s interests and needs, organizations can create more targeted and relevant content that resonates on a deeper level with their audience.
Better automation capabilities
AI-powered tools can help organizations automate their email marketing campaigns, triggering emails based on specific actions and behaviors. By sending targeted and timely messages businesses are able to:
- Create more engaging content
- Curate a personalized experience for subscribers
This could include triggered emails based on browsing behaviour, location, or even the weather outside… crazy! By setting up triggered campaigns based on subscriber behaviour or preferences, organizations can send more targeted and timely messages to their subscribers.
An example many of us have received is when you abandon your cart while shopping online. That business then has an abandoned cart email campaign that is triggered when a subscriber doesn’t complete the purchase that’s in their cart.
AI can help analyze the subscriber’s behavior and preferences to deliver a personalized message in real time that encourages them to complete the purchase.
AI-powered predictive analytics can help marketers:
- Better understand subscribers’ behaviors and preferences
- Improve email strategies
- Target marketing goals more effectively
For example, marketers may be able to use predictive analytics to identify which subscribers are most likely to make a purchase, or how to better personalize content based on a subscriber’s past behavior.
By analyzing data on past email campaigns and subscriber behavior, AI can predict which subscribers are most likely to engage with future campaigns. This can help businesses target their marketing efforts more effectively and improve their overall marketing ROI.
Optimizing subject lines
AI can help optimize subject lines to improve open rates. By analyzing data on past email campaigns, AI can:
- Suggest subject lines that resonate with subscribers and are statistically proven to increase open rates.
As humans, we are emotional beings. We ration things out using our own life experiences in everything we do whether or not it’s a conscious behavior.
When we make a decision even as small as a subject line we think “is this wording catchy enough” or “is this a funny subject line”? But, we do this without realizing we bring our own biases to the table.
Differently from humans, AI is strictly about statistics and is data driven. When they produce a campaign subject line it’s because there’s data to back up why it is more likely to be opened.
AI can analyze data on the subscriber’s behavior and preferences to suggest subject lines that are more likely to resonate with who you are targeting with your campaigns.
Not only can AI create content, but it can create content that’s successful for your specific campaign. AI is able to:
- Use best practices from across the internet to use keywords
- Ensure factors that go into SEO and campaign’s success rate are taken into consideration
It is also able to analyze data in your own copy to figure out which elements of marketing and content should convert optimally. This gives back a huge chunk of time to marketers when it comes to having your content essentially A/B tested immediately by AI.
When it comes to creating content, AI can do so quickly and effectively as proven time and time again by marketers. Whether it’s for social media, a nurture stream, or even description of your product, AI can give you hours back into your day.
Email marketing is here to stay, and AI is an excellent wingman for any modern-day marketer.
By leveraging AI-powered tools and technologies, marketers can elevate their campaigns’ success rate while still saving time. AI is a great wingman for any modern day marketer. It’s still important however, to remember human creativity is still a necessity for the success of any great campaign.
By keeping up with these trends, marketers can stay ahead of the curve and deliver more engaging and personalized email campaigns to their subscribers.
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