Knak resources

We’ve reached SOC 2 Type 2 compliance, with zero findings. Here’s why we did it.

Protecting user data has become an integral part of building trust with customers. With data privacy legislation changes considering Google Analytics illegal in parts of the EU, the likes of...

Designing accessible content is a must – here’s how you do it

When we think about accessibility, we so often limit our perspective to physical settings. We think about elevators, ramps, and accessible parking spots, which are all designed to make life easier...

Where have all the executives gone? 9 lessons we learned from hiring our VPs

If you’ve been following my recent posts, you know that Knak has nearly doubled in size in the last few months. We’ve had a blast finding new team members to add to our collective skill set... The...

What is Knak?

#39 The future of marketing automation platforms, ft. Jill Rowley

Nearly 20 years ago, Jill read the first research report by IDC on marketing ops. At the time it was still a loosely defined, little-known niche. Fast-forward to 2011. Scott Brinker’s first...

Drinking our own champagne

In one of my very first jobs, I was a marketer at a software company. Three years in, my boss asked me to go to a trade show and help staff our booth. As a... The post Drinking our own champagne...

6 tips for writing impactful email copy that converts

From the subject line to your CTA, when you’re trying to write great email copy to captivate readers (and convert them), every word counts. Copy is a key that unlocks the attention of your...

Why email marketers need to think mobile-first

Email has come a long way since the early days of computer messaging in the 1970s. Today, according to Statista, it’s a key channel for over 80% of global marketing campaigns — and it’s...

#38 Inside the heavy lifting of marketing operations ft. Kimi Corrigan

In this installment of the Unsubscribed! Podcast, Kimi Corrigan discusses her career to date, from her first role as a corporate marketing manager (doing PR, trade shows, design and everything...

A legendary email developer joins forces with no-code email creation platform Knak

Email designer and developer, and truly a lover of all things email, Nicole Merlin has been leading the way in HTML email development for over a decade.  Comfortable in almost every marketing...