B2B or B2C: It’s all person to person
When it comes to email marketing, some people think Business to Business (B2B) is less creative than Business to Consumer (B2C). That’s simply not true! They both need to stand out in a crowded...
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Campaign Creation Resources to Help Enterprise Marketers make better, performing emails and landing pages more efficiently and faster than ever before.
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How Knak was built from an agency
Most marketers use outside agencies to provide services they themselves do not offer. This can mean outsourcing certain types of work, or using agencies to augment bandwidth by providing skills...
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7 Steps to Conference Planning: Our Journey to Adobe Summit 2023
We are thrilled to announce that we are a gold sponsor of Adobe Summit 2023, or as we internally call it, our Superbowl! Knak’s team of amazing marketers and I have finished preparing for...
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Getting the most out of your marketing agency
Choosing to work with a marketing agency is a decision a lot of marketing teams make, especially when it comes to strategic projects or specific campaigns. Why? It’s simple. Agencies can help an...
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The Surprising Role of Creativity in B2B Marketing
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Knak’s at the 2023 Adobe Summit
Knak is proud to be a gold sponsor of the Adobe Summit in Las Vegas! We’ve got lots of fun in store, and even some swag to take home with you. Our booth (#428) is... The post Knak’s at the 2023...
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What I’ve learned after hosting 50+ podcast episodes.
In December of 2020, I began hosting a podcast called Unsubscribed! More than two years on, and with more than four dozen episodes under my belt, I’ve come to very much enjoy my role as... The...
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How to reduce cost and streamline campaign efficiency
As we all know, marketers in 2023 are being told to “do more with less”. The demands are still there to achieve revenue and pipeline targets, but with smaller budgets, fewer resources and with...
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10 questions to ask your agency about email & landing page creation
Chances are you are working with an agency in some capacity in your marketing efforts. When it comes to email and landing pages, agencies can play an important role. From strategy, to creative,...
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How we built a hybrid office that works
Knak recently moved into a new office building. The move coincided with a decision to require employees to come into the office at least three days a week. (To keep commutes reasonable, we also...
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The 2023 Benchmark Report survey is out!
For the past five years, Knak has created the annual email benchmark report that uncovers all of the email and landing page marketing trends that you need to know about. It gives you insights...
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What it’s been like working with Insight Partners
One year ago, when we got our $25 million in Series A funding from Insight Partners, I didn’t know what to expect. Never having worked with any kind of investor before, I was nervous. I... The...
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Email Design Trends for 2023
You’re probably here because you’re an email marketer trying to get ahead of the game. Staying on-brand and delivering an experience that cuts through the noise of a crowded inbox at the same time...
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The 2023 G2 Winter Reports are out and Knak has a lot to be excited about
The results are in from the 2023 Winter G2 reports, and Knak has a lot to be proud of this quarter! With almost all of our rankings still standing from the Fall Reports, we even... The post The...
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Why ‘family and friends’ financing is a bad idea
It’s not uncommon for startups to turn to family and friends when looking for an early infusion of cash. After all, these are the people closest to us. They want us to succeed, right? And... The...
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The only test you’ll be excited about… Knak’s new Email Testing capabilities
Email Testing is a new capability available right in the preview screen of the Knak builder. It shows you in real time all the possible ways your campaign will render across multiple email client...
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#45 Sales operations leadership ft. Hilary Headlee
Hilary Headlee didn’t have the most conventional transition into sales operations. After interning at a radio station in college, she was asked to help organize and manage their client database...
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Having troubles with dark mode? You’ll want to read this
What’s the hype with dark mode? It seems anywhere you look in an office space at least one person is staring at their darkened computer screen covered in white text. While the dark mode...
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Don’t be afraid to hit that send button!
Introducing dark mode optimization and email testing. How many times have you agonized over that send button? Hovered around it, wondering if there was something you forgot to do to make that...
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6 ways to help get you dark mode - ready
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How Knak has changed since we got Series A funding
It’s been a year since Knak obtained $25 million in Series A funding from Insight Partners. In that time, we’ve grown to 80 employees from 30, and a big Knak sign now sits prominently on... The...
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